{"title":"The Beachy Waves Routine","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePlays up natural texture for effortless, touchable waves. \u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"everyday-shampoo","title":"EVERYDAY SHAMPOO| Step 1 - Cleanse","description":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efine, normal, oily, thick, coarse, color-treated, mature, or sensitive scalps.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eTrue hair health starts at the scalp.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eEVERYDAY SHAMPOO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis your essential first step to strong, resilient, salon-quality hair at home. We’ve removed pore-clogging fillers and packed every bottle with high-performance ingredients that work at the root and deep within the hair cortex, helping you see and feel real results from day one.\u003cspan class=\"citation inline\" rel=\"nofollow noopener\" data-state=\"closed\"\u003e\u003ca rel=\"noopener\" class=\"inline\" href=\"https:\/\/www.paulmitchell.com\/products\/clean-beauty-everyday-shampoo\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eEnjoy a calming scent journey—\u003cstrong\u003eneroli, warm mandarin, and vanilla\u003c\/strong\u003e—transforming routine cleansing into a revitalizing ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"250ml","offer_id":45125649465637,"sku":"ES250","price":39.0,"currency_code":"USD","in_stock":true},{"title":"250ml Refill","offer_id":45125649498405,"sku":"ES250-R","price":34.0,"currency_code":"USD","in_stock":true},{"title":"1L","offer_id":45125649531173,"sku":"ES1L","price":105.0,"currency_code":"USD","in_stock":true},{"title":"2L Refill","offer_id":45125649563941,"sku":"ES2L-R","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Everyday-Shampoo-Back_101A8705_SquareFULL.jpg?v=1685036481"},{"product_id":"everyday-conditioner","title":"EVERYDAY CONDITIONER | Step 2 - Condition","description":"\u003cdiv title=\"Page 1\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efine, normal, oily, thick, coarse, color-treated, mature, or sensitive scalps.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eEVERYDAY CONDITIONER\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the weightless, nourishing companion to your cleanse routine. It delivers targeted hydration without a trace of grease—sealing in moisture, locking out frizz, and turning every wash into a sensory ritual. Infused with soothing neroli, warm mandarin, and vanilla, this conditioner is the unsung hero you’ll never want to go without.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"250ml","offer_id":45125689377061,"sku":"EC250","price":39.0,"currency_code":"USD","in_stock":true},{"title":"250ml Refill","offer_id":45125689409829,"sku":"EC250-R","price":34.0,"currency_code":"USD","in_stock":true},{"title":"1L","offer_id":45125689442597,"sku":"EC1L","price":105.0,"currency_code":"USD","in_stock":true},{"title":"2L Refill","offer_id":45125689475365,"sku":"EC2L-R","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Everyday-Conditioner-Back_101A8704_SquareFULL.jpg?v=1685037727"},{"product_id":"leave-in-treatment","title":"LEAVE-IN TREATMENT| Step 3 - Prep","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eall—including delicate extensions, thick or fine strands, color-treated, and textured hair types.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eLEAVE-IN TREATMENT\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the founder’s favorite, multi-tasking miracle for effortless, healthy hair. Cut blow-dry time, mend split ends, and tame frizz—without weight or residue. If you wear extensions or crave a faster routine, this treatment delivers unmatched results. Infused with sensual Ylang Ylang, it turns everyday styling into an indulgent sensorial experience.\u003c\/p\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"200ml","offer_id":45125857837349,"sku":"LIT200","price":39.0,"currency_code":"USD","in_stock":true},{"title":"200ml Refill","offer_id":45125857870117,"sku":"LIT200-R","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Leave-In-Treatment-Back_101A8692_SquareFULL.jpg?v=1759969668"},{"product_id":"curl-lotion","title":"CURL LOTION| Step 3 - Styling","description":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 3\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 5\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 6\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 7\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 8\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecurly, wavy, fine, thick, normal—perfect for pre-updo setting, roller sets, curling iron, and all natural-texture styling.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eCURL LOTION\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edelivers soft, flexible hold with zero weight, crunch, or sticky residue. 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Infused with a sunny scent of neroli, orange blossom, and vanilla, it makes every style session a delight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"200ml","offer_id":45125876416805,"sku":"CL200","price":39.0,"currency_code":"USD","in_stock":true},{"title":"200ml Refill","offer_id":45125876449573,"sku":"CL200-R","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Curl-Lotion-Back_101A8695_SquareFULL.jpg?v=1759969658"}],"url":"https:\/\/sitchhair.com\/collections\/the-beachy-waves-routine.oembed","provider":"SITCH HAIRCARE","version":"1.0","type":"link"}