{"title":"The Defined Curl Routine","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDefined, frizz-resistant curls that stay soft and bouncy—every wash day. \u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"moisturizing-shampoo","title":"MOISTURIZING SHAMPOO| Step 1 - Cleanse","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eoverprocessed, blonde, chemically treated, or damaged hair needing deep repair.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eMOISTURIZING SHAMPOO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis your most intensive, targeted therapy for compromised hair. Enriched with Hyaluronic Collagen Complex and Silk Amino Acids, this formula discovers microscopic cracks and damage—flooding the hair’s cortex with advanced hydration and rebuilding strength from within. Every wash becomes a luxury experience, thanks to the addictive Noir scent: earthy vetiver, lush fig, and warm musk.\u003cspan class=\"citation inline\" rel=\"nofollow noopener\" data-state=\"closed\"\u003e\u003ca rel=\"noopener\" class=\"inline\" href=\"https:\/\/patternbeauty.com\/products\/hydration-shampoo\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"250ml","offer_id":45125755109669,"sku":"MS250","price":39.0,"currency_code":"USD","in_stock":true},{"title":"250ml Refill","offer_id":45125755142437,"sku":"MS250-R","price":34.0,"currency_code":"USD","in_stock":true},{"title":"1L","offer_id":45125755175205,"sku":"MS1L","price":105.0,"currency_code":"USD","in_stock":true},{"title":"2L Refill","offer_id":45125755207973,"sku":"MS2L-R","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Moisturizing-Shampoo-Back_101A8706_SquareFULL.jpg?v=1685038864"},{"product_id":"moisturizing-conditioner","title":"MOISTURIZING CONDITIONER| Step 2 - Condition","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIdeal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edamaged, overprocessed, blonde, chemically treated, thick, coarse, or normal hair needing deep moisture; not recommended for very fine\/thin hair.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eMOISTURIZING CONDITIONER\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the ultimate rescue treatment for hair in despair. This deeply reparative conditioner floods every strand with a potent blend of proteins and humectants—visibly restoring resilience, smoothness, and healthy shine. Restorative luxury meets science with the sensuous Noir scent: earthy vetiver, lush fig, and warm musk.\u003cspan data-state=\"closed\" rel=\"nofollow noopener\" class=\"citation inline\"\u003e\u003ca href=\"https:\/\/gomjcapelli.com\/benefits-of-conditioning-treatments\/\" class=\"inline\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"250ml","offer_id":45125797740837,"sku":"MC250","price":39.0,"currency_code":"USD","in_stock":true},{"title":"250ml Refill","offer_id":45125797773605,"sku":"MC250-R","price":34.0,"currency_code":"USD","in_stock":true},{"title":"1L","offer_id":45125797806373,"sku":"MC1L","price":105.0,"currency_code":"USD","in_stock":true},{"title":"2L Refill","offer_id":45125797839141,"sku":"MC2L-R","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Moisturizing-Conditioner-Back_101A8703_SquareFULL.jpg?v=1685039692"},{"product_id":"curl-lotion","title":"CURL LOTION| Step 3 - Styling","description":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 3\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 5\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 6\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 7\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 8\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eSold out again! Back in stock in 2 weeks (5\/22\/2026) Ideal for hair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecurly, wavy, fine, thick, normal—perfect for pre-updo setting, roller sets, curling iron, and all natural-texture styling.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eCURL LOTION\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edelivers soft, flexible hold with zero weight, crunch, or sticky residue. Unlike gels and mousses, this intelligent lotion amplifies curl definition and shine while fighting frizz and humidity for a consistent, touchable finish. With 72-hour curl memory, it keeps every wave, ringlet, and set in perfect shape—whether air dried, diffused, or heat styled. Infused with a sunny scent of neroli, orange blossom, and vanilla, it makes every style session a delight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"200ml","offer_id":45125876416805,"sku":"CL200","price":39.0,"currency_code":"USD","in_stock":false},{"title":"200ml Refill","offer_id":45125876449573,"sku":"CL200-R","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/ConvertOut-Resized-Curl-Lotion-Back_101A8695_SquareFULL.jpg?v=1759969658"},{"product_id":"cream-copy","title":"BUTTER| Step 4 - Finish","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2 animate-in fade-in-25 duration-700\"\u003e\u003cstrong\u003eIdeal for\u003cspan\u003e \u003c\/span\u003ehair types:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eall—especially\u003cspan\u003e \u003c\/span\u003ethose wanting\u003cspan\u003e \u003c\/span\u003edefinition, separation, and effortless, cool texture. Works for shags, wolf cuts, braids, and\u003cspan\u003e \u003c\/span\u003eenhancing natural\u003cspan\u003e \u003c\/span\u003ewaves without\u003cspan\u003e \u003c\/span\u003egreasy heaviness\u003cspan\u003e \u003c\/span\u003eor buildup.\u003cspan class=\"citation inline\" rel=\"nofollow noopener\" data-state=\"closed\"\u003e\u003ca rel=\"noopener\" class=\"inline\" href=\"https:\/\/jayceenaturals.com\/blogs\/news\/is-butter-good-for-natural-hair-a-hair-expert-reveals-the-truth-in-2025\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2 animate-in fade-in-25 duration-700\"\u003e\u003cstrong\u003eWhere effortless\u003cspan\u003e \u003c\/span\u003etexture meets\u003cspan\u003e \u003c\/span\u003etouchable hold.\u003c\/strong\u003e\u003cbr\u003eSITCH BUTTER is a luxurious, multi-purpose\u003cspan\u003e \u003c\/span\u003estyling butter\u003cspan\u003e \u003c\/span\u003ethat creates\u003cspan\u003e \u003c\/span\u003esoft, separated, and perfectly\u003cspan\u003e \u003c\/span\u003e“undone” styles. Infused with\u003cspan\u003e \u003c\/span\u003ethe warm, woody\u003cspan\u003e \u003c\/span\u003earoma of Santal, every use turns\u003cspan\u003e \u003c\/span\u003eyour styling\u003cspan\u003e \u003c\/span\u003eroutine into\u003cspan\u003e \u003c\/span\u003ea sensory experience. Delivers flexible\u003cspan\u003e \u003c\/span\u003emedium hold and\u003cspan\u003e \u003c\/span\u003enatural shine—ideal for supporting\u003cspan\u003e \u003c\/span\u003emovement, detail, and piecey definition\u003cspan\u003e \u003c\/span\u003ein modern, lived-in looks.\u003c\/p\u003e","brand":"SITCH HAIRCARE","offers":[{"title":"100ml","offer_id":50342623936805,"sku":"FC100","price":39.0,"currency_code":"USD","in_stock":true},{"title":"100ml Refill","offer_id":50342623969573,"sku":"FC100-R","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/2098\/9733\/files\/60A1123.jpg?v=1759969678"}],"url":"https:\/\/sitchhair.com\/collections\/the-defined-curl-routine.oembed","provider":"SITCH HAIRCARE","version":"1.0","type":"link"}