SITCH is born out of the need for BETTER (not more) hair products.

From our 100% vegan Ingredients, cruelty free formulations, to our sustainable packaging. We believe what's good for us, should also be good for our planet.

It is more than just what's inside the bottle.

SITCH is on the way to REDUCE PLASTIC WASTE by 82%-89% with our 100% refillable range

CLEAN beauty is NON-TOXIC beauty

We do not mislead you by claiming to be "Organic" or "Natural" just to grab your attention.

However, we follow stringent European and Asian guidelines to eliminate over 2,700 potentially harmful ingredients from our formulas.

SITCH is free of silicones, sulfates, parabens, phthalates, artificial colorants and other harmful ingredients presented in many hair and beauty products.

Clean Ingredients, high performance, thoughtfully made. That's our SITCH