SITCH Ownership

Built By Hands, Not Hedge Funds

At SITCH, we believe who owns a company determines its soul. That’s why we remain proudly independent—owned solely by the people who use our products and live our values every day:

Gloria Edge
Co-Founder / Vision Keeper • 50%
(The punk-turned-salon-owner who ensures we never lose our edge)

Anthony Edge
Co-Founder / CEO • 35%
(The globetrotting stylist who keeps our formulas uncompromising)

Jennifer Fontanesi 
Gloria's Mom/ Advisor • 15%
(The one who helps us walk our talk and make sure we don't embarrass our family)

No outside investors. No corporate puppeteers. Just three humans committed to proving haircare can be ethically made, radically transparent, and performance-driven—all at once.

SITCH is an independently owned company, and it is noteworthy that the majority ownership (65%) is held by minority women, further emphasizing our commitment to diversity and inclusion.

Noteworthy: 65% female ownership isn’t a PR bullet point for us. It’s proof that diverse leadership builds better brands.