No excessive SKUs. No empty promises.

Built by stylists, for stylists

You deserve products that perform, education that sticks, and community that supports real growth—behind the chair and beyond
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JOIN PROS
WHOLESALE PROS
AFFILIATE PROS
PRO EDUCATION
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FAQ

  • Whether you manage a one-chair studio, private suite, or multi-location salon, SITCH Wholesale is designed to support your business—not the other way around.

    Access exclusive professional pricing on 12 refillable essentials (40+ cocktails) with no monthly minimums, no case requirements, and no excess ordering.

    Order what you need, when you need it, to keep your backbar stocked, your shelves organized with client favorites, and your cash flow yours.

    Every active account includes team access to EDGE Academy, early product launches, and education developed by working stylists.

    Simple. Sustainable. Created for busy ambitious professionals like you.

    Unlock Access

  • Spread the word and get rewarded for every client you help, with zero inventory and no buy-ins.

    Use your unique link, recommend your favorite SITCH essentials, and earn 25% commission with every successful referral.

    We’ll give you access to our pro kit (+ free products), real support, and invitation to free SITCH event so you can keep building your expertise, too.

    Sign Me Up

  • Our education is led by Anthony Edge, a globally recognized stylist, educator, and product innovator.

    With over 35 years in the industry—from the salon floor to the global stage—Anthony has trained thousands of professionals and helped create best-selling products trusted by leaders in hair.

    At EDGE Academy, you don’t just learn technique. You get straight advice, practical training, and modern skills you can use every day—designed for working stylists, not just show audiences.

    Every SITCH Pro gets first access to hands-on classes, virtual workshops, and exclusive Edge Academy events.

    Whether you want to sharpen your cutting, evolve your business, or master your skills, this is education that matters—and it comes from someone who’s done it at the highest level.

    You grow. Your work gets noticed. Your clients keep coming back.

    That's the SITCH.

    Learn More
Perks For Wholesale Salons & Stylists
  • Enjoy 10-35% Discount on Intros (Limit 1 per salon)
  • Competitive backbar rewards — earn credits toward refills and education
  • 20% Backbar or Education Rewards (No minimum)
  • Free shipping on orders over $250
  • Early access to new launches + exclusive pro-only bundles
  • Full access to EDGE Academy education (including EDGE membership after first order)
  • Dedicated account help whenever you need it. Reach out and talk to a real person who gets your world.
  • First in line for SITCH merch, events, and deals
Perks For Affiliates
  • 25% Commission on every sale, forever
  • Unlock pro kit with free products
  • No minimums or complicated buy-ins
  • Direct support—reach out and talk to a real team member
  • Free SITCH in-person or virtual classes
  • 10% Discount on your first order
  • Designed to work with your workflow & cashflow

FAQ
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ACCESS TO PRO PERKS & UPDATES

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Unlock your SITCH Cocktail Chart when you sign up.

Get product updates, education news, and invitations to SITCH events~ straight from our team.

Purpose-Driven & Proudly Certified

Be the Change

SITCH is the first-ever 100% refillable and recyclable professional haircare brand.

We’re a Certified B Corp—committed to giving back 2% of our net income to community support and earth-positive initiatives.

Proudly women-owned and minority-owned, we believe representation matters—on stage, behind the chair, and in every boardroom.

Be the Change

Become a SITCH Ambassador

We’re looking for ambassadors invested in education, mentorship, and raising standards.

If you’re passionate about the craft and connection, apply and help shape our future.

Tell us about you