"SITCH is SO well made. Most haircare products are full of extras and little to no actually beneficial ingredients but I look very close to every INCI list and I was surprised SITCH have such a nice balance of beneficial ingredients and ingredients."
Stylist-Approved Essentials for Everyone with Hair
Meet Your Personalized Haircare Routine
Rinse. Refill. Repeat. Certified B Corp.
Shop the Essentials
Meet SITCH- The answer to your hair SITCH-uation:
What's Your SITCH?
You’re SO close to your best hair yet!
Get Your Personalized, Stylist-Approved Routine
Shop Our Most-Loved Bundles
Why People Love SITCH
"I just got back from the salon and my stylist used the Volumizing Spray and Curl Lotion on my hair and WHAT A DIFFERENCE!! I loved it so much that I purchased both products! I used to fight with my hair, using not only a curling iron but also a straight iron on it. Now, with these 2 products, all I have to use is a blow dryer and no more fighting! I love my new style and these 2 products!! Plus, I love saving the planet by recycling."
"I was so impressed with how well this product works. Many products claim to smooth and tame frizz, but they often fail to deliver. This product is awesome. Just 2 pumps is all I need for my fine, shoulder-length hair. After smoothing it all through my towel dried hair, it blow dries like a dream, and is just so soft once dry. Not to mention, the signature SITCH scent is just wonderful!"
"The first time trying this product and I absolutely love it! My hair feels and looks better and the scent is AMAZING! I'm glad my hair stylist recommended this. My go-to from now on!"
The Future of Haircare is Responsible
SITCH is a certified B Corp and the world's only 100% refillable professional haircare line.
We are raising the bar for beauty by ensuring every product is good for your hair, the planet, and the community.
FAQ
What makes SITCH different?
What makes SITCH different?
We’re the answer to your hairsitch-ation, not a million of them.
We offer just 12 fuss-free, expert-approved products that are 100% refillable.
No more guessing games, no overcrowded shelves, and no environmental guilt.
It’s better hair, simplified.
What ingredients do you avoid? Is this safe for my hair?
What ingredients do you avoid? Is this safe for my hair?
"Clean" is a buzzy word. We prefer "conscious and effective."
We are proudly free of sulfates (SLS/SLES), parabens, phthalates, and synthetic dyes.
We have removed 2,000 + ingredients to meet the highest European standard in beauty.
Our formulas are designed by stylists to be powerful enough for professional use yet gentle enough for everyday hair.
Are your products cruelty free?
Are your products cruelty free?
Absolutely! We believe beauty shouldn't come at the expense of animals. All our products are certified cruelty-free and 100% vegan.
Why are there only 12 products?
Why are there only 12 products?
Decision fatigue is real.
Because you don't need 50 options to have great hair, you need the right ones.
We've cut through the noise and formulated 12 versatile heroes that cover every essential need.
It saves you time, decision fatigue, and shelf space.
What’s special about your packaging? Why refills?
What’s special about your packaging? Why refills?
Our PCR bottles are 100% refillable, recyclable, lightweight, and shower-safe.
It’s built to last, not land in a landfill. It’s smarter, simpler, and significantly reduces plastic waste.
The beauty industry is responsible in creating massive plastic waste without an alternative; our refill system eliminates up to 87% of plastic and helps you make a real impact.
Did you know- We have also won multiple global Best of Show Awards.
What if I don’t love it?
What if I don’t love it?
Your satisfaction is guaranteed.
Try SITCH risk-free. If you’re not happy, we’ll refund you within 30 days.
Our return rate is less than 1% because most people love their results.
How does your referral program work?
How does your referral program work?
Love SITCH? Share it!
When you refer a friend, you both get a [$15 credit] towards your next purchase.
It’s our way of saying thanks for spreading the word.
Why does it matter that SITCH is women-owned and minority-represented?
Why does it matter that SITCH is women-owned and minority-represented?
Because representation shapes innovation.
We believe the people creating products should reflect the people using them.
Our identity fuels our mission to be inclusive, community-focused, and to ensure diverse voices are heard—on our platform, in our lab, and in every boardroom we're in.
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