We stripped out the cheap bulking agents and synthetic shortcuts cluttering your routine. What’s left?

3 professional-grade actives + scalp-loving ingredients in every formula—no filler fluff.

No ‘wait 4 weeks.’ No ‘maybe it’s you.’

Just hair that behaves, starting now.

Free of: Sulphates | PFAS | Parabens | PEGs | CMR | Phthalate | Carcinogen | Mutagen | Lilial | BHT

Created by stylists who saw the industry’s smoke and mirrors—and called it.

No fairy dust. No empty claims.

Just stupidly good formulas without the nasties.

Try it. Your hair doesn’t lie.

SITCH pays 20x more for packaging because real change isn’t cheap.

The truth nobody admits:
We could claim "100% recyclable" and you’d never spot the loopholes.

So here’s reality:
✓ 100% PCR bottles (recycled plastic, infinitely reusable)
✓ 100% recyclable pouches/jars/caps (even the lids)
✓ Pumps aren’t there yet (but we replace yours free)

Until the tech catches up, we:
→ Fund engineers building compostable sprays
→ Offset every gram of interim waste

This is sustainability without the spin cycle.