No More Compromises

Here's the dirty secret: most 'clean' haircare underperforms because brands care more about marketing than your styling needs. Anthony (20+ years of styling A-listers) and Gloria (salon disruptor) created SITCH to prove that ethical formulations and high performance coexist.

Anthony, a celebrity stylist who trained professionals in 56 countries, and Gloria, a former punk band manager turned salon owner, tore up the salon retail playbook to rebuild it around what stylists actually needed, combined their decades of insider knowledge to solve this problem once and for all.

The result? The world's first completely refillable professional haircare line that delivers uncompromising performance through just 12 versatile products. 

Here's what this means for you: salon-quality results without toxic ingredients, wasteful packaging, or confusing routines. Every SITCH styling product mixes and layers to create over 40 customized styling options—no matter what you want to achieve, SITCH is the answer to your hair situation.