Decoding Sulfate-Free Shampoo: SITCH Everyday Hero
MYTH:
All “sulfate-free” shampoos are gentle and clean, and any “clean” product is automatically better for hair and scalp.
TRUTH:
It’s not that simple—when brands yank out sulfates or call a formula “clean,” what’s swapped in matters more than what’s left out.
Imagine a vegan chocolate chip cookie. Some taste like cardboard, others beat the OG. The difference? Ingredients matter—big time.
When a shampoo says “sulfate-free,” some brands just up the water percentage or toss in ultra-mild, ineffective fillers. Others might swap in surfactants like cocamidopropyl betaine (good), or sodium methyl cocoyl taurate (better), but plenty use watering-down tactics or load formulas with cheap, sometimes synthetic “clean” surfactants that don’t cleanse or nourish enough.
THE SITCH DIFFERENCE:
SITCH Everyday Shampoo is engineered to cleanse like a pro, hydrate deeply, and start you off on the right foot, every single wash. No cheap fillers, no token “clean” swaps.
- PhytoCare: Plant-powered cleansing (not harsh, never stripping)
- FructusDefense: Antioxidants and gentle surfactants that restore scalp health
- ProteinPlex: Hair-building amino acids, botanicals like sunflower seed oil for frizz, jojoba ester for lasting moisture, rice extract for antioxidants ("Oryza sativa").
- Turmeric Root: Your scalp's bodyguard against pollution and UV damage, plus it soothes irritation like a spa treatment
- Rosemary Leaf: Stimulates circulation to wake up sleepy hair follicles—hello, healthy growth.
- Quinoa Seed Extract: Natural protein that reinforces hair structure, slashing breakage by up to 90%
- Jojoba Esters: Mimic your hair's natural oils for deep nourishment and that "just-left-the-salon" shine
It’s the hero because SITCH replaces the junk—sulfates, PEGs, questionable “clean” swaps—with high-performance, eco-friendly, skin-loving actives.
Step one in every true hair transformation? Start with SITCH EVERYDAY SHAMPOO.
Start clean, but make it count.
Ready to rethink haircare? Welcome to the SITCH.