If there’s one hair trend that refuses to tap out, it’s the modern shag.
Lived-in, a little wild, and never overworked, today’s shag vibes with your natural texture—whether that’s gentle waves, springy curls, or somewhere in between.
The secret to nailing this effortless shape?
Start with conditioning and volume, layer in some texture, and don’t fight your hair’s natural bend.
Two easy styling cocktails are all you need.
Cocktail #1: Volume + Bounce With Curl Lotion and Volumizing Spray
Shags need movement—nothing flat, nothing heavy. Enter the game-changing mix: SITCH Volumizing Spray and SITCH Curl Lotion.
Your move:
Mix equal parts Curl Lotion and Volumizing Spray (three pumps each is a good starting point) in your palms. Blend together for a milky, conditioning base with subtle structure.
Evenly apply this cocktail by scrunching into damp hair, then blow-drying as you shake, lift, and flip sections with your hands. Skip the brush—let your natural bends and curves show off.
What you get:
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Weightless, touchable volume from the spray’s flexible hold polymers
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Frizz-free brilliance—the Curl Lotion keeps the cuticle smooth and your shape defined
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Dreamy scent that lingers just enough
Ingredient Highlights (Scalp & Curl Friendly!)
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Acacia Senegal Gum Extract: A new favorite in pro haircare—and for good reason. It smooths, defines, and brings curl groups together while providing a gentle structural base. Bonus: It’s soothing for scalps and non-greasy, making it ideal for all hair types.
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Olea Europaea (Olive) Fruit Oil, Chamomile, Camellia Sinensis (Green Tea) Leaf, Myrrh Resin Extract: This blend delivers lightweight moisture, natural shine, and scalp soothing all-in-one—so you can style without sacrificing hair health.
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Wheat Proteins, Biotin, Panthenol: These strengthen from within and help your shag stand up to heat, humidity, and frequent styling.
Cocktail #2: Lived-In Texture With Butter + Paste
Ready to push your shag further? For the “just rolled out of bed looking this cool” effect, reach for the SITCH Butter + Paste combo.
How to:
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Melt equal dabs of Butter and Paste between your palms until smooth.
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Rake, pinch, or scrunch into specific areas:
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Separation: Work through the front for face-framing, curtain fringe, or to break up chunkier layers.
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Texture: Hit razored or cut-in ends—instantly brings definition and “piecey-ness.”
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Volume: Massage from roots to mid-length for that signature “column lift.”
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No crunch, no residue, and zero stickiness—just those beachy, matte-satin shags that look better the messier they get. No salty dryness, either.
Pro Tip: The Butter + Paste combo performs even better on second-day hair for the ultimate “I didn’t try—promise” aesthetic.
Why It Works (And Why You’ll Love It)
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Total freedom: Cocktails are customizable—more lotion when curls want moisture, more spray when roots need lift, a dab of butter when things are too fluffy.
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Scalp and hair-friendly actives: All your SITCH favorites are vegan, cruelty-free, and packed with skincare-grade botanicals and fortifying proteins.
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In step with the vibe: Lived-in, touchable hair that performs for camera rolls, mirrors, and real life. This year, “authentic texture” is the only rule.
Bottom Line
Whether your shag is tight, wavy, or somewhere in the playful middle, the right prep and styling cocktail makes all the difference. Your hair, your mood, your move—style what you’ve got, don’t fight it.
Don’t just wear a shag—live in it.